Social media influencers wield significant power, shaping opinions, particularly among young people. However, their impact on youth mental health is concerning. Most recently, the controversial actions and statements of Andrew Tate and his rise to fame, has made him a polarising figure, amassing a significant following of mostly young males. Educators and families have raised urgent concerns about the damaging nature of Tate’s content, worried that his messages may radicalise students and create a generation of young men with regressive and harmful beliefs.

In today's digital world, anyone can be an influencer, exerting influence through their audience relationship. Comparisons to idealised lives on social media can contribute to feelings of inadequacy, while exposure to inappropriate content and distorted body image perceptions exacerbate the issue. The fast-paced environment inundates young people with information, making them susceptible to certain beliefs and evoke strong emotions. Attention has become a valued commodity, therefore influencers design content to captivate their audiences.

Filtered portrayals of perfect lives create unrealistic expectations often resulting in dissatisfaction. Comparisons with peers intensify insecurities and anxiety. Social media algorithms may also expose a young person to inappropriate content, fostering negative and divisive narratives which can then lead to cyberbullying and online harassment, further harming their wellbeing.

It is therefore crucial for parents and caregivers to guide a young person’s social media use, encourage open communication, and educate them about the realities of social media. Be curious to comprehend why they might be drawn to radical influencers, like Andrew Tate, and actively seek understanding as part of the solution. Through modelling kindness, respect and positive values, you can help tackle the sway of such influencers, countering unhealthy masculinity and mitigating potential harm. While not all influencers have a negative impact, it is important to ensure there is a balanced approach between online and offline activities. Emphasise the importance of critical thinking, real-life connections and positive values.

For more information on how to instil positive values in your child, you may find the following websites useful.

• White Ribbon: This is part of a global social movement working to eliminate gendered violence.
• Future Men: Inspiring boys and men to become dynamic future men, by giving them the confidence to discover what it means to be a man.
• Beyond Equality: Working with men and boys towards gender equality, inclusive communities, and healthier relationships.
• Global Fund for Children: Supporting organisations across England that are engaging young people in exploring gender justice, understanding the role of masculinities in their lives, and creating positive social change.
• Lifting Limits: A charity working to promote gender equality in education and young people not being limited in their lives by what society expects of them according to their sex.
• Happy Confident Me: A program that teaches emotional intelligence and life skills such as self-belief, resilience and compassion to help children thrive, both in school and at home.
• ReSPECTful Relationships: An educational tool for schools and youth groups who want to deliver workshops to raise awareness of domestic abuse.